Tremendous Bowl commercials are arguably the second most vital a part of the annual occasion — apart from the precise sport, in fact. Every advert ranges from just a few seconds to a number of minutes, and among the many most memorable embrace Ben Affleck‘s Dunkin’ Donuts collaboration, Bryan Cranston and Aaron Paul‘s Breaking Unhealthy-themed PopCorners industrial and Cindy Crawford‘s Pepsi promo. However taking part in a industrial through the yr’s largest sport isn’t low cost. So, how a lot cash does a Tremendous Bowl advert value to play?
Beneath, be taught extra about Tremendous Bowl commercials, their costs and extra.
How A lot Does a Tremendous Bowl Advert Price?
Advertisers spend a median of $8 million for a 30-second promo, in accordance with CBS Information. The outlet reported that that is $1 million greater than what it value to run a 30-second advert through the 2024 Tremendous Bowl.
What Are Celebrities Paid for Tremendous Bowl Commercials?
You requested for extra… so we delivered a full movie. “DunKings 2: The Film” is right here 👏👏 pic.twitter.com/fTOFVqJQi9
— Dunkin’ (@dunkindonuts) February 9, 2025
Since advertisements are likely to characteristic celebrities, the full value to cowl the overhead is definitely costly. Based on CNN, Dunkin’ Donuts paid nearly $10 million for Ben to star in his 2023 Tremendous Bowl industrial. President of Dunkin’ Scott Murphy advised Entrepreneur that operating Ben’s advert obtained them 7 billion impressions, “and it sort of kickstarted the yr.” Through the 2024 Tremendous Bowl, Dunkin’ dropped its “DunKings” industrial that includes Brad and several other celeb mates, together with Matt Damon and Tom Brady. The spot additionally included Ben’s then-wife, Jennifer Lopez.
“The model is simply within the dialog,” he added. “It simply actually feels within the material of issues now.”
Tim Curtis, a associate within the model partnerships division at WME advised CNN {that a} Tremendous Bowl advert “might be as little as $25,000 for somebody to do a cameo that’s not a megastar, however as excessive as $10 million.”
“It relies on the model, and it relies on the stature of the celeb,” he advised the outlet in 2024. “The vast majority of greater stars are often in that $1 to $3 million vary for Tremendous Bowl, however there are exceptions that exit north of that. It’s uncommon for somebody that you just consider as a real film star to be paid lower than one million.”
How A lot Was the Most Costly Tremendous Bowl Industrial?
The most costly Tremendous Bowl industrial to date was Amazon’s 2022 “Thoughts Reader” advert, which featured Scarlett Johansson and Colin Jost. The 90-second advert reportedly value $26 million to supply, per CBS Information.
How Many Folks Watch the Tremendous Bowl?
The 2024 Tremendous Bowl was probably the most watched in historical past with greater than 120 million viewers tuning in, in accordance with Forbes. It’s nonetheless too early to find out how many individuals watched the 2025 Tremendous Bowl.
How A lot Are Tremendous Bowl Tickets?
The most affordable tickets to attend the 2025 Tremendous Bowl was about $3,000, per Ticketmaster. however the common value this yr was simply over $8,000.
